This Week in Pharmacy

Fighting for the Patient’s Care and Rights | TWIRx

Fighting for the Patient’s Care and Rights
🗓 Episode Release Date: 02-07-2025🎧 Hosted by: Todd Eury🎙️ Special Guests: Claudia Holley and Julie Baak - TikTok stars = C_Money636
💊 Episode Overview:
In this powerful episode of This Week in Pharmacy (TWIRx), we’re diving deep into the critical role pharmacists and healthcare providers play in fighting for the patient—advocating for their care, navigating medical roadblocks, and ensuring they receive the treatment they deserve.
Pharmacists are more than medication experts—they are frontline patient advocates who challenge insurance denials, seek second opinions, and collaborate with healthcare teams to protect patient rights.
🔥 Key Topics Covered:
 
✅ Challenging Insurance Denials – How pharmacists and healthcare providers can push back against unfair insurance rejections and fight for necessary treatments.
✅ Empowering Patients & Families – The importance of clear communication with patients and their loved ones to ensure informed decision-making.
✅ Interdisciplinary Collaboration – How working with physicians, social workers, and specialists leads to more comprehensive and effective care.
 
💡 Why This Matters:
The healthcare system can be complex and overwhelming for patients. Pharmacists, alongside other healthcare professionals, have the unique ability to bridge gaps in care, ensuring patients don’t fall through the cracks. This episode is a call to action for providers to be proactive advocates, challenge the status quo, and put patients first—always.Next guest, Curtis Sparrer Principal of Bospar - Recognized by Business Insider, Inc., Forbes, Fortune, PRWeek & PRovoke! He's got a new book out, a children's book about public relations from their prospective, as children. Curtis consulted with his 10 year old niece on the book.GAME FACE! Buy the book for your middle schoolers now. This opens up a whole other way for our children to learn to communicate better. The mobile phone generations, they communicate differently, this book describes the importance of communicating an idea. This can help build confidence in our kids. Sign up to get this book: https://bospar.com/game-face/ 
📢 Share your thoughts! How have you fought for your patients? Tag us on social media using #TWIRx and #FightingForPatients.
Fighting for the Patient’s Care and Rights | TWIRx 
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ATRIUMX Pharmacy Conference and the Truth about GLP-1 Drugs | TWIRx

The Next Gen Pharmacy Conference, ATRIUMX February 27 – March 1, 2025 The conference that puts you in control— you create the content. Thank you Independent Pharmacy Cooperative (IPC) for sponsoring this episode of TWIRx! Check out the iCare+ digital health platform: https://myicareplus.com/ 2-Part Special: FIRST -- Special guests: Atrium24 founder, Dr. Nicolette Mathey PharmD, ATRIUMX organizers Kelley Babcock, and Jen Diehl, and Pharmacy Busienss Consultant and owner Donnie Jordan Vice President Pharmacy Strategy at Health Growth Pharmacy Solutions. 
SIGN UP HERE: https://atrium24.io/atriumx-conference-attendees/ NEXT -- on the second half of TWIRx, we talk with Dr. Julie Schulz, MD, MPH and Dr. Michael Dovidio, PharmD from Avalon Health talk about the challenges of 'quick fix' treatments and weight management plans with the inclusion of GLP-1s. From the article titled: "How to Maximize the Value of GLP-1 Drugs While Improving Health Equity" --Julie and Mike talk about the real world needs of people who want to lose weight, doing it the right way for long term benefit. Due to the continued high cost, only patients with greater financial resources or those with generous employer-sponsored drug benefits will be able to afford the medications for obesity. This can exacerbate health inequities, likely driving significantly higher costs for public and commercial health plans, intensified by the new financial strain from weight loss medications.
Rather than denying coverage for GLP-1s for obesity, health plans could modify eligibility policies to require data from a standardized set of laboratory tests and other biometrics to identify patients in most need of GLP-1s and verify medical necessity. This approach would reduce inappropriate prescribing while ensuring that patients who are most likely to benefit from the drugs have access to them.

The Digital Health Home; a $62 Billion Market | TWIRx

Release Date: January 31, 2025
Episode Overview:
In this episode of This Week in Pharmacy (TWIRx), we dive into the $62 billion market of digital health, exploring its potential and the critical role pharmacies can play in this rapidly expanding space. Special guests Ashton S. Maaraba, J.D., President of Independent Pharmacy Cooperative (IPC) Digital Health, and Debbie Marcello RN, CEO of Happier At Home Franchise, join us to discuss the growing intersection of digital health, home care, and pharmacy.
TWIRx News for January 31, 2025:
YARAL Pharma and Pharmacy Podcast Network Extend Collaboration Into 2025YARAL Pharma and the Pharmacy Podcast Network announce their continued collaboration into 2025. This partnership brings fresh insights and resources to the pharmacy industry and underscores the evolving role of pharmacies in healthcare.
Pharmacy Podcast Network is the Official Press Partner for the ATRIUMX Conference (Feb 27 - Mar 1, 2025, Orlando, FL)The Pharmacy Podcast Network will be the official press partner for the ATRIUMX conference, which is set to take place in Orlando, Florida, from February 27th to March 1st. This major event will focus on the latest in pharmacy innovation, digital health, and patient care strategies.
Pharmacy Times Q&A: Pharmacists Play Pivotal Role in Evolving Diabetes Care with New TreatmentsIn an insightful Q&A from Pharmacy Times, experts discuss the evolving role of pharmacists in managing diabetes care as new treatments emerge. Pharmacists are crucial in supporting patients through the transition to these advanced therapies.
Many Independent Pharmacists Will Not Stock Drugs in the Price Negotiation ProgramIn a concerning trend, many independent pharmacies are opting out of participating in the price negotiation programs for certain drugs, impacting the way patients access medications and the role of these pharmacies in the larger healthcare ecosystem.
Pharmacy Focus: GLP-1 Medications and Pharmacists' Role in Counseling PatientsThis segment discusses the growing importance of GLP-1 medications in treating obesity and diabetes, and how pharmacists can play an essential role in counseling patients, ensuring adherence, and managing side effects.
Main Segment:The Digital Health Home; a $62 Billion Market with Special Guests:
In this episode, we’re joined by two experts at the forefront of the digital health revolution:
Ashton S. Maaraba, J.D., President of the Independent Pharmacy Cooperative (IPC), Digital Health, shares insights into the digital health landscape and the vast potential of a $62 billion market. Ashton explains how independent pharmacies are adapting to digital health tools and integrating these solutions into patient care.
Debbie Marcello RN, CEO of Happier At Home Franchise, provides an in-depth look at the home care franchise model and how technology is transforming home-based healthcare. Debbie discusses the role of pharmacies in supporting patients in their own homes, from medication management to virtual consultations.
Together, Ashton and Debbie explore the opportunities and challenges in the digital health home market, as well as the critical role of pharmacies in facilitating better outcomes through technology, patient engagement, and community-based care.
Listen and Subscribe:
For more insights into the future of pharmacy, healthcare innovation, and the digital health home, be sure to tune in to This Week in Pharmacy!
Connect with Us:
Website: www.thisweekinpharmacy.com
Instagram: @ThisWeekInPharmacy
LinkedIn: Pharmacy Podcast Network 
Don’t miss out on the latest in pharmacy news and trends!

Empowering Pharmacy Owners: ATRIUMX Conference Special with Dr. Nicolette Mathey, PharmD | TWIRx

In this special episode of This Week in Pharmacy, we’re joined by Dr. Nicolette Mathey, PharmD, the visionary CEO of Atrium24 and the driving force behind ATRIUMX, the first-ever pharmacy conference of its kind. Set to take place from February 27 – March 1, 2025, at the stunning Margaritaville Resort in Orlando, Florida, ATRIUMX is designed to put pharmacy owners in control—literally.
Unlike traditional conferences, ATRIUMX empowers attendees to create their own content and tailor their learning experience. Dr. Mathey shares her insights into the modern challenges faced by pharmacy owners and the innovative solutions being presented at the conference. From cash-based programs and DIR fee restitution to technology strategies and tips for increasing profits, this episode is packed with valuable information you won’t want to miss.
Whether you’re an independent pharmacy owner, aspiring entrepreneur, or pharmacy team member, ATRIUMX is your chance to gain actionable strategies to thrive in today’s fast-evolving pharmacy landscape.
What You’ll Learn in This Episode:
The inspiration behind ATRIUMX and its mission to revolutionize pharmacy conferences.
How cash-based programs can diversify revenue streams for pharmacy owners.
Insights into DIR fee restitution and how to reclaim funds for your business.
The latest technology strategies to enhance efficiency and patient care.
Proven methods to increase profitability while improving patient outcomes.
Why collaboration and content customization are critical for pharmacy success in the digital age.
Key Details About ATRIUMX:📍 Location: Margaritaville Resort, Orlando, FL📅 Dates: February 27 – March 1, 2025🌟 Conference Highlights:
Create your own content: Personalized sessions tailored to your needs.
Expert-led panels and workshops with industry leaders.
Networking opportunities with like-minded pharmacy professionals.
🎟️ Registration:Learn more and secure your spot at ATRIUMX here: [LINK]https://atrium24.io/atriumx-conference-attendees/
About Dr. Nicolette Mathey:Dr. Mathey, PharmD, is a trailblazer in independent pharmacy, dedicated to empowering pharmacy owners with tools, resources, and strategies to build sustainable businesses in today’s challenging healthcare environment. As the CEO of Atrium24, she has helped countless pharmacies achieve success through innovative solutions and unwavering advocacy for independent pharmacy care.
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Special Thanks:Thank you to our sponsor, Atrium24, for supporting the independent pharmacy community and creating innovative events like ATRIUMX to drive the profession forward.
#PharmacyPodcast #TWIRx  #ATRIUMX #IndependentPharmacy #PharmacyOwners #Innovation

The Trump Card, Public Relations, and RxTeach | TWIRx

The Trump Card, Public Relations, and RxTeach | TWIRx
On this episode of TWIRx, what's the Trump Card going to do to Pharmacy Care? 
How can a new strategy in Public Relations improve pharmacy? 
FEATURED INTERVIEW: 
Teaching innovators, RxTeach and the opportunity for Pharmacists 
TWIRx News: What Trump's first day orders mean for healthcare: Ditched drug models, pauses on rules and hiring By Fierce Healthcare Staff, Dave Muoio, Noah Tong, Emma Beavins, Anastassia Gliadkovskaya  Jan 21, 2025 1:00pmLINK: https://www.fiercehealthcare.com/regulatory/what-trumps-first-day-orders-mean-healthcare-ditched-drug-models-pauses-rules-and-hiring More Bad News for Pharmacy Benefit Managers – AMAC Action Weekly Advocacy Update Posted on Friday, January 24, 2025 | by AMAC ActionLINK: https://amac.us/newsline/advocacy/more-bad-news-for-pharmacy-benefit-managers-amac-action-weekly-advocacy-update/ Managing Sustainable Drug Spend: 5 Trends Reshaping Pharmacy Benefits in 2025 https://www.pharmacytimes.com/view/managing-sustainable-drug-spend-5-trends-reshaping-pharmacy-benefits-in-2025 PQA Releases Report to Define Quality Medication Use for Rare Diseases https://www.pharmacytimes.com/view/pqa-releases-report-to-define-quality-medication-use-for-rare-diseases
Best 80 Pharma Podcasts Awards 2025Pharmacy Podcast Network is ranked # 1 Number One from Million Podcasts: https://www.millionpodcasts.com/pharma-podcasts/ This episode is sponsored by Independent Pharmacy Cooperative (IPC) and PrimeRx.
Losing the Reimbursement Battle? Win the War with a Smarter Pharmacy Purchasing Strategy   https://www.primerx.io/blog/primerx-market/losing-the-reimbursement-battle-win-the-war-with-a-smarter-pharmacy-purchasing-strategy/

Leadership, Neuroscience, and Running a Pharmacy | TWIRx

On This Week in Pharmacy, we talk about the latest news: From Reuters: US FTC finds major pharmacy benefit managers inflated drug prices for $7.3 billion gainFrom Pharmacy Times: The Evolving Business Model of Pharmacy: Moving Beyond Dispensing From USA Today: Walgreens turnaround continues with 450 stores to be closed this year
Dr. Adam Robinson, PharmD poses a great question: Who am I as a leader? Am I leading correctly? Why am I so stressed?These are questions as pharmacist and owners we ask ourselves frequently. Terri and Kelley can help unpack these deep question and give us insight into how a leaders brain works and some simple tools to move the needle forward.  Thanks to PrimeRx for your support of todays TWIRx Register for PrimeRx MARKET membership is Free
Shop smarter and make purchases totaling just 500 in generics by Jan 31,2025,
Enjoy and amazon gift card.
 
https://landing.primerx.io/holidaypromo

Building Influence, Branding, and Business Through Podcasting in Pharmacy (PART 1) | TWIRx

Episode Summary: Podcasting is BIGGER THAN EVER in the pharmacy profession! In this exciting episode, we explore the incredible opportunities for pharmacists and pharmacy professionals to leverage podcasting as a platform to build influence, strengthen their personal and professional brand, and drive business growth. Joining us are two extraordinary content creators and podcasters—a dynamic husband-and-wife healthcare communications power-couple from London—sharing their expertise and tips to help you succeed.
 
Introducing ANISHA PATEL and SUNJAY VYAS
https://www.linkedin.com/newsletters/behind-the-mic-%F0%9F%8E%A4-7199801296428650496/ 
 
Key Discussion Points:
Why podcasting is a powerful tool for the pharmacy profession.
Real-world examples of how pharmacy professionals have used podcasting to grow their influence.
Practical tips for starting and sustaining a successful podcast.
Insights into creating engaging content that resonates with your audience.
Building your brand through storytelling and consistent podcast messaging.
Special Offer: Get started on your podcasting journey with 3 MONTHS FREE podcast hosting through our partners at Podbean! Message Todd Eury directly to claim this exclusive promo and start building your podcast today.
Upcoming Events: Join us for Part Two of our "This Week in Pharmacy" special series, airing LIVE on Friday, January 17th, at 3 PM ET / 12 PM PT. Don’t miss it!
Resources and Links:
Learn more about Podbean’s hosting services: Podbean.com/PHARMA90  
Connect with Todd Eury on LinkedIn: https://www.linkedin.com/in/toddeury/ 
Follow "This Week in Pharmacy" for updates and insights: ThisWeekInPharmacy.com 
Call to Action: Subscribe, share, and join the conversation! Podcasting can revolutionize your career—start building your influence today.
 

New Year, New Age of Pharmacy Care, with Angry Dad | TWIRx

🎙️ Special Guests:
Bil Schmidtknecht: A tireless advocate for change in the pharmacy industry, Bil is fighting for transparency and reform after losing his son, Cole, to a broken healthcare system driven by greed and a lack of accountability. His mission: PBM reform is a must.
Dan Strause: Co-founder of Hometown Pharmacy Wisconsin, Dan is a leading voice in community pharmacy advocacy and a staunch opponent of pharmacy benefit manager (PBM) exploitation.
Episode Highlights:This week’s episode features an in-depth conversation about the upcoming documentary series, The Modern Medical Mafia, premiering January 21, 2025. Bil Schmidtknecht and Dan Strause take us behind the scenes of this groundbreaking project, which exposes the “PBMafia” controlling America’s healthcare system.
📽️ About The Modern Medical Mafia:This docuseries uncovers the shadowy practices of PBMs (pharmacy benefit managers), revealing how these powerful corporations:
Dictate drug availability and pricing.
Exploit patients, providers, and pharmacies for immense profits.
Threaten the survival of community-based pharmacies across the U.S.
🔍 Over the past several years, Bil and Dan have gathered testimony and data from patients, providers, and industry experts across the nation. Their goal: to shine a light on the PBM abuse that impacts every American and mobilize a call to action for real reform.
🖥️ Learn More & Take Action:Visit ModernMedicalMafia.com to learn more, watch the trailer, and sign up for updates about the film’s release. Together, we can demand accountability and stand up for the future of community pharmacy.
🎧 Don’t Miss It!Tune in to hear how Bil and Dan are turning personal tragedy and professional passion into a powerful force for change. Let’s fight the PBMafia together!
📢 Call to Action:Subscribe, share this episode, and help us spread the word about The Modern Medical Mafia. The future of our healthcare system depends on it.
💬 Join the conversation on social media using #PBMReform #ModernMedicalMafia #ThisWeekInPharmacy

A Different Kind of Pharmacy Conference | TWIRx

This week on This Week in Pharmacy (TWIRx), we’re excited to feature Nicolette Mathey, PharmD, the visionary behind the AtriumX Conference. This isn’t your typical pharmacy event—it’s an innovative, collaborative experience crafted for independent pharmacy owners and forward-thinking decision-makers.
Join us as Dr. Mathey shares the inspiration and mission behind AtriumX:
How this event is transforming the conference experience into a dynamic platform for actionable results.
The unique co-creation model that allows participants to shape the agenda and gain personalized insights.
Why AtriumX is the ideal space to foster innovation and build impactful connections within the pharmacy industry.
Why Exhibit at AtriumX?Discover the exclusive benefits of participating:
Engaged Audience: Connect with independent pharmacy owners and industry leaders seeking solutions to elevate their businesses.
Collaborative Opportunities: Contribute to peer-driven sessions and engage in meaningful conversations tailored to your audience's needs.
Tailored ROI Tools: Maximize your impact with tools like the Event ROI Calculator, pre-designed marketing materials, and social media highlights.
Don’t miss this episode packed with insights on how AtriumX is reshaping the future of pharmacy conferences.
Resources & Links:
Learn more about the AtriumX Conference: 
https://atrium24.io/atriumx-conference-exhibitors/ 

Digital Health & Community Pharmacy: Best Buy Health’s Three-Pronged Strategy | TWIRx

This Week in Pharmacy – December 13, 2024
Digital Health & Community Pharmacy: Best Buy Health’s Three-Pronged Strategy | TWIRx 
Join us for another exciting episode of This Week in Pharmacy (TWIRx) with host Todd Eury, featuring insightful discussions on the latest trends shaping pharmacy and healthcare. Special Guests: Brian Urban – Director of Strategy at Best Buy Health Ashton S. Maaraba, J.D. – President of Digital Health, iCare+
Topics Discussed: The Future of Digital Health & Community Pharmacy Best Buy Health’s Three-Pronged Strategy:
Consumer Health Products: Empowering healthier lifestyles through innovative devices. Emergency Response Services: Device-based solutions for active aging adults, ensuring safety and independence. Virtual Care Offerings: Connecting patients and physicians for seamless healthcare experiences.
Ashton S. Maaraba shares insights on digital transformation in pharmacy, the integration of health tech, and how iCare+ is redefining patient engagement and care delivery.
TWIRx News with Special Co-Host Dr. Ryan Paul Legislative Updates: U.S. Senators and State Representatives propose a bill to ban joint ownership of PBMs and pharmacies.
What does this mean for the pharmacy landscape?
Todd and Dr. Ryan Paul discuss the implications and potential impact on healthcare access and pricing. Pharmacogenomics in Specialty Pharmacy: Exploring the rise of pharmacogenomics and how it is reshaping personalized medicine.
Opportunities for independent community pharmacies to offer cash-based pharmacogenomics services as a new revenue stream. Sponsors: IPC (Independent Pharmacy Cooperative):
Empowering independent pharmacies with solutions to enhance profitability and patient care. Happier at Home: Supporting pharmacists in delivering home-based healthcare services for seniors and disabled individuals.
Call to Action: Subscribe to This Week in Pharmacy on your favorite podcast platform and leave us a review! Follow us on social media for updates, behind-the-scenes content, and more industry insights. Learn more about Best Buy Health’s innovative approach to digital health and iCare+’s initiatives at their respective websites.
Stay informed and inspired with This Week in Pharmacy!
Follow the Pharmacy Podcast Network:
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#PharmacyPodcast #DigitalHealth #CommunityPharmacy #Pharmacogenomics #PBMReform